Cakewalk brings graphic trends of the moment to gifting and paper goods. From wine bags to cards and party supplies, Cakewalk’s in-house designs make your party effortless.
The paper product manager and I set off to re-establish the paper line at True Brands as its own full-fledged brand. I led the naming process through initial ideation and company wide focus groups. Cakewalk by definition, is an absurdly or surprisingly easy task. As logo development began it became clear we wanted a lively and spirited mark that entertained and would display the ease of the party you would throw with the products. Once the logo was created, we went straight into designing the packaging and product for the first launch.
Designed and photographed with the amazing team at True Brands.