A New Leash on Love
We launched A New Leash on Love to celebrate the most important relationship in our lives: our pets. While modern dating feels more disconnected than ever, we posed a better match—the one curled up next to you. Timed around National Love Your Pet Day, the campaign featured a giveaway with three pet-themed prizes: a luxury getaway, a fancy dinner for two, and a VIP pet shopping spree.
The true magic of the campaign? Playful, dating app-inspired copy that reimagined pet love as the ultimate love story: loyal, unconditional, and red flag free. To drive engagement and giveaway entries, the team crafted a mix of playful social posts, a targeted ad set, and a dedicated landing page that captured attention and excitement. After all, who could resist spoiling their perfect match?
Playful Marketing Design for Figo Pet Insurance
As the lead in-house designer at Figo Pet Insurance, I bring the brand to life across a variety of platforms—from eye-catching social media content and blog visuals to email campaigns, digital ads, landing pages, and PR initiatives. My focus is on maintaining a cohesive voice and look across all touchpoints while continually evolving the brand’s identity.
My role isn’t just about preserving the brand’s established look; it’s about evolving it while keeping its whimsical essence intact. At the heart of Figo’s identity are its playful color palette and unique illustration style, which I continually expand by designing fresh, distinctive artwork that reinforces and elevates the brand’s personality. The focus is always on creating visually striking designs that do more than grab attention—they drive engagement and traffic. Each project is crafted with intention, ensuring it connects with our audience and amplifies the brand’s presence across all platforms.
Art direction, ads, campaigns, social, blog, print, illustration, & web
Content strategy & copy
Jack Felker & Liz Caputo
Figo brand
Someoddpilot
Featured Work
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Clean & Cheerful Branding for Stevi's Cookies (Branding) (Design)
Hand Animation (Illustration)
Campsite Games (Illustration)
Bright Editorial Wedding Illustrations for The Knot (Illustration)
Collaged Digital Design for AKC® Pet Insurance (Design) (Social)
Smaller Things Festive Pajama Surface Patterns (Illustration) (Pattern)
The Heartbeat
of My Work
A Dash of Nostalgia:
A little bit vintage, a little bit now—always the sweet spot.
01
Rooted in Whimsy:
Design should spark joy and surprise—because a little magic goes a long way.Design should spark joy and surprise—because a little magic goes a long way.
02
Bold & Bright:
Fearless color and daring design—because standing out is way more fun than blending in.
03
Maximalist Minimalism:
Striking yet stripped down—no fluff, just the essentials that make an impact. (Except sparkles, put those damn things everywhere.)
04
Effortless Sophistication:
Always look like you threw it on, even if you didn’t.
05
Work Hard and Be Nice:
Great design comes from hard work and good vibes.
06
Shelby Warwood Studio
Creative studio for the romantics, the rebels, and the color-obsessed, serving vintage charm, and a little mischief.
Creative studio for the romantics, the rebels, and the color-obsessed, serving vintage charm, and a little mischief.
Creative studio for the romantics, the rebels, and the color-obsessed, serving vintage charm, and a little mischief.
The Heartbeat
of My Work
No. 01
Rooted in Whimsy:
Design should spark joy and surprise—because a little magic goes a long way.Design should spark joy and surprise—because a little magic goes a long way.
No. 02
A Dash of Nostalgia:
A little bit vintage, a little bit now—always the sweet spot.
No. 03
Bold & Bright:
Fearless color and daring design—because standing out is way more fun than blending in.
No. 04
Effortless Sophistication:
Always look like you threw it on, even if you didn’t.
No. 05
Work Hard and Be Nice:
Great design comes from hard work and good vibes.
Table of
Contents
Magic-making, moodboard-loving, taste-driven design.# Manifesto# | For the quietly clever, the color-loving rule-breakers, and anyone still holding space for a little romance. Here, we blend artistic elegance with strategic intent to transform stories into visuals that connect and charm. We dream in color, think in layers, and design with care. Every detail backed by purpose, every choice laced with charm. Because beauty means more when it’s backed by brains.
From pet insurance to buttercream # Experience# | With over 15 years in the design world, I’ve had the joy of collaborating across a wide range of industries—each one bringing its own flavor, challenge, and creative spark. Industries I've Worked With: Bakeries, Book Publishers, Children’s Clothing, Filmmakers, Florists, Greeting Cards, Interior Designers, Marketing Firms, Party Paper Goods, Pet Insurance, Photographers, Small Businesses, Tech, Travel, the Wedding Industry, and Wine & Liquor Hard Goods.
Design with a wink and a wild streak # Promise# |Your creative accomplice is here to shape your ideas into thoughtful, bold, one‑of‑a‑kind designs. Emphasizing your personal flair and a touch of whimsy, we craft work that feels like you and resonates with the people who matter most. Expect a collaborative journey, keen strategy, and a final result that’s anything but ordinary.