Playful Marketing Design for Figo Pet Insurance
As the lead in-house designer at Figo Pet Insurance, I bring the brand to life across a variety of platforms—from eye-catching social media content and blog visuals to email campaigns, digital ads, landing pages, and PR initiatives. My focus is on maintaining a cohesive voice and look across all touchpoints while continually evolving the brand’s identity.
My role isn’t just about preserving the brand’s established look; it’s about evolving it while keeping its whimsical essence intact. At the heart of Figo’s identity are its playful color palette and unique illustration style, which I continually expand by designing fresh, distinctive artwork that reinforces and elevates the brand’s personality. The focus is always on creating visually striking designs that do more than grab attention—they drive engagement and traffic. Each project is crafted with intention, ensuring it connects with our audience and amplifies the brand’s presence across all platforms.
Art direction, ads, campaigns, social, blog, print, illustration, & web
Content strategy & copy
Jack Felker & Liz Caputo
Figo brand
Someoddpilot
Cross-Platform Campaigns
A New Leash on Love
We launched A New Leash on Love to celebrate the most important relationship in our lives: our pets. While modern dating feels more disconnected than ever, we posed a better match—the one curled up next to you. Timed around National Love Your Pet Day, the campaign featured a giveaway with three pet-themed prizes: a luxury getaway, a fancy dinner for two, and a VIP pet shopping spree.
The true magic of the campaign? Playful, dating app-inspired copy that reimagined pet love as the ultimate love story: loyal, unconditional, and red flag free. To drive engagement and giveaway entries, the team crafted a mix of playful social posts, a targeted ad set, and a dedicated landing page that captured attention and excitement. After all, who could resist spoiling their perfect match?
Don’t Wait
Don’t Wait was a cheeky, bold holiday campaign designed to encourage pet parents to get insurance before their furry troublemakers caused chaos. With mischievous pet illustrations mid-heist and playful copy, the campaign blended humor with urgency, making it highly shareable. The design assets included social media posts, digital ads, an email journey, a landing page, and an infographic packed with stress-free holiday tips for pet owners.
Evergreen Ad Library
Figo’s brand is centered around highlighting the unique bond between pets and their owners, and we ensure this message is at the core of every asset, both in design and voice. Whether working on large-scale campaigns or creating evergreen ads, each piece is crafted to showcase our coverage while celebrating the joy of pet ownership.
Social & Blog Design
Designing for social media and blog content is a blast—it’s where the team really gets to have fun. Figo's lively, empathetic voice shines through in every piece, with visuals that connect and resonate. From vibrant illustrated posts to engaging breed guides, we infuse each design with personality and energy, making Figo stand out from other pet insurance companies.
Blog Series:
Puptuals
Illustrated ads created to add a dash of whimsy to Figo’s Puptuals blog series, which explores the many ways you can include your furry friends in your wedding day. From curating the perfect pet-friendly registry to soothing an anxious pup and incorporating them into your proposal, Figo has got you covered. These visuals broke free from the sea of boring stock photos, grabbing attention and inviting soon-to-be-wed pet lovers to interact with the brand.
Blog Series:
Breed Guides
The Good, the Bad, and the Ugly Breed Guide series offers a humorous look at the personalities, common health concerns, and histories of some of the most popular dog breeds. To complement the series, we created a playful collection of dog illustrations and quirky items, each designed to highlight the unique characteristics of every breed in a fun, engaging way.
