Zola Lifestyle Wedding Blog Content
Overview
Visually rich, wedding-focused blog asset design, combined with a targeted content strategy, helped grow Zola’s monthly traffic value from $0 to $214,992, transforming advice content into an engaging and highly shareable resources.
I led the design of visually rich, wedding-focused assets that brought each article to life. From photo-packed mood boards to printable activity pages, my designs combined on-brand aesthetics, custom illustrations, and user-friendly layouts with SEO strategy to make content both beautiful and discoverable. These assets helped Siege Media grow Zola’s Expert Advice section from zero to over 200,000 monthly visits while attracting high-quality backlinks from wedding industry sites. By turning advice content into engaging, shareable resources, my work played a central role in revitalizing Zola’s content hub and strengthening both top- and bottom-funnel performance.
My Role
Art direction
Editorial collage & illustration
Blog post images, infographics, & printables
Photoshop mockups
Credits
Client: Zola
SEO & Content Team: Siege Media
Industry
Wedding & Lifestyle Media
The Strategy
Zola had an extensive library of wedding tips and advice but was struggling to see meaningful traffic or engagement. Their legacy CMS and outdated page design limited performance, making it difficult to modernize content or compete for top-funnel rankings. They needed a fresh approach that balanced storytelling, design, and SEO to re-energize their Expert Advice section.
The Results
We elevated Zola’s Advice section through a blend of strategic content planning and thoughtfully designed graphics. Each piece was crafted to serve both SEO goals and visual storytelling, from keyword-informed topics and top funnel guides to custom illustrations, photo-based graphics, and printable assets that brought the content to life. These design-forward, search-optimized resources not only resonated with readers but also strengthened engagement, visibility, and backlink growth across the wedding space. The result was a cohesive content hub that felt as inspiring and polished as the Zola brand itself.
Source: Siege Media Case Study
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Page 1 Ranking
For “bachelorette party themes“
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0 to 200,000 visits
Increase in monthly organic traffic
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$214,942
Increase in monthly traffic value
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2000+
Organic links generated
Interactive Blog Printables
How to Create a Wedding Vision Board for Your Big Day
We’ve created printables and templates to help you craft your vision board, including a wedding goal list, quote cards, and a customizable template to bring your dream day to life and turn your ideas into a reality! Blog Post→
Virtual Bridesmaid Proposal Ideas
Plan the perfect bridesmaid proposal with these fun virtual ideas! Our printables and Zoom backgrounds will help you ask your bridesmaids in style. From romcom bingo to make it a memorable event, to champagne bottle tags that add a personal touch— they’re sure to say yes! Blog Post→
Wellness Favors Your Guests Will Adore
Welcome your guests with thoughtful DIY wedding favor ideas and custom recipe cards, designed to give the gift of wellness and a personal touch to your celebration. This project also included a mood board featuring DIY ideas, rated by difficulty, to help you choose the perfect projects for your big day. Blog Post→
Lifestyle Infographics
City Hall Wedding Ideas for Your Perfect Day
Dreaming of a stylish wedding at city hall but not sure where to begin? Our mood boards are packed with intimate wedding ideas, offering inspiration from picking your perfect dress to planning your dream after-party, making your special day truly unforgettable. Blog Post→
Wedding Season Color Trends
Choosing the perfect color scheme for your wedding? These mood boards are designed to help you discover your ideal wedding palette and set the tone for your day. Drawing inspiration from the season of your wedding is one of the best ways to create a cohesive and stunning color story.
