Zola Lifestyle Wedding Blog Content
Overview
Visually rich, wedding-focused blog asset design, combined with a targeted content strategy, helped grow Zola’s monthly traffic value from $0 to $214,992, transforming advice content into an engaging and highly shareable resources.
I led the design of visually rich, wedding-focused assets that brought each article to life. From photo-packed mood boards to printable activity pages, my designs combined on-brand aesthetics, custom illustrations, and user-friendly layouts with SEO strategy to make content both beautiful and discoverable. These assets helped us grow Zola’s Expert Advice section from zero to over 200,000 monthly visits while attracting high-quality backlinks from wedding industry sites. By turning advice content into engaging, shareable resources, my work played a central role in revitalizing Zola’s content hub and strengthening both top- and bottom-funnel performance.
My Role
Art direction
Editorial collage & illustration
Blog post images, infographics, & printables
Photoshop mockups
Client
Zola
Industry
Wedding & Lifestyle Media
Strategy
Zola had an extensive library of wedding tips and advice but was struggling to see meaningful traffic or engagement. Their legacy CMS and outdated page design limited performance, making it difficult to modernize content or compete for top-funnel rankings. They needed a fresh approach that balanced storytelling, design, and SEO to re-energize their Expert Advice section.
Results
Design-led resources that drove engagement and backlinks
Illustration-rich, highly visual content made the Advice section more engaging and shareable, supporting stronger backlinks and deeper reader interaction across the wedding space.
SEO-first guidance that captured high-intent search traffic
Keyword-informed topics and top-funnel guides improved visibility for competitive wedding planning queries, helping Advice content surface earlier and more often in search.
A cohesive content ecosystem that elevated brand authority
Together, strategy and design created a polished hub that reinforced Zola’s credibility and positioned the brand as a trusted planning resource.
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Page 1 Ranking for “bachelorette party themes“
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0 to 200,000 visits increase in monthly organic traffic
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$214,942 increase in monthly traffic value
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2000+ organic links generated
Interactive Blog Printables
How to Create a Wedding Vision Board for Your Big Day
We’ve created printables and templates to help you craft your vision board, including a wedding goal list, quote cards, and a customizable template to bring your dream day to life and turn your ideas into a reality! Blog Post→
Virtual Bridesmaid Proposal Ideas
Plan the perfect bridesmaid proposal with these fun virtual ideas! Our printables and Zoom backgrounds will help you ask your bridesmaids in style. From romcom bingo to make it a memorable event, to champagne bottle tags that add a personal touch— they’re sure to say yes! Blog Post→
Kid Wedding Activity Printables
These wedding coloring pages and activity sheets were designed to keep little guests entertained throughout the big day. From the vows to the last dance, they’re sure to keep the kids smiling and engaged, adding a playful touch to the celebration.
Wellness Favors Your Guests Will Adore
Welcome your guests with thoughtful DIY wedding favor ideas and custom recipe cards, designed to give the gift of wellness and a personal touch to your celebration. This project also included a mood board featuring DIY ideas, rated by difficulty, to help you choose the perfect projects for your big day. Blog Post→
Lifestyle Infographics
