Cakewalk Vibrant Paper Party Goods
Overview
I rebranded Cakewalk’s paper line as a full-fledged brand, bringing contemporary graphic trends to gifting and paper goods.
Collaborating with the paper product manager, I led the naming process through ideation and company-wide focus groups. We then expanded the product offering to include multiple paper party goods collections, keeping wine bags and other items fresh and on trend. I also designed unique surface patterns for each collection, ranging from bold abstract brush strokes to playful minimalist motifs, ensuring every design felt modern, timeless, and elevated the overall product line.
My Role
Art direction
Illustration & surface pattern design
Packaging design
Merchandising
Trend forecasting
Credits
Team & Photography: True Brands
Industry
D2C & B2B, Consumer Goods
Collection
Golden Noir
Golden Noir is a refined collection inspired by the elegance of black, white, and gold, designed to bring sophistication and drama to any event. The confetti foiled pattern brings an extra layer of shimmer, scattering a playful yet refined sparkle across the collection. All the patterns and choices reflects a balance of timeless elegance and playful flair, making this collection perfect for hosts who appreciate understated glamour with a bold twist.
Collection
Bold & Brushed Bash
This collection is celebration of color, texture, and a little bit of luxe. Inspired by the energy of expressive brushstrokes and the elegance of gold foil, this collection turns any gathering into an artful affair. The paper plates feature bold, painterly strokes in a vibrant mix of colors, layered with touches of metallic gold for a striking contrast. And the washi tape? A perfect fusion of freeform brush marks and shimmering gold accents, adding an effortlessly creative touch to gifts, décor, and beyond.
Collection
Prismatic Soirée
Prismatic Soirée is our take on the perfect holographic party—fit for everything from a dazzling New Year’s bash to the ultimate girls’ glam night. Bold, bright, and shimmering from every angle, we designed this collection with dreamy color shifts, holographic details, and a mix of painted elements, bold stripes, and twinkling stars to bring the magic. It’s playful, elevated, and just the right amount of extra—because a party should always shine.
