Wine & Liquor Gift Bag Surface Design

I developed trend-forward surface pattern designs by pairing research-driven trend planning with hands-on creative exploration, resulting in seasonal collections that felt fresh yet timeless. These weren’t just patterns for the sake of pretty—they were built to stand out shelves in grocery and liquor stores like Total Wine, World Market, and Kroger. Our team poured over paper stocks, foils, and special finishes, weighing every detail from bag handles to wrap textures, making sure each choice elevated the look while aligning with what shoppers were craving. The result? Products that felt polished, playful, and perfectly in tune with consumer trends.