Overview

I led the creation of trend-forward surface pattern collections that balanced research insights with hands-on creative exploration.

By combining trend-driven planning with playful experimentation, I developed seasonal designs that felt fresh yet timeless. These patterns were purpose-built to stand out on shelves at retailers like Total Wine, World Market, and Kroger. Our team carefully considered every detail—from paper stocks and foils to bag handles and wrap textures—ensuring that each choice elevated the product while resonating with what shoppers were looking for. The result? Polished, playful products that captured attention and aligned seamlessly with consumer trends.