Illustration Suite for Apple Moving’s Bold New Brand

I collaborated with Redroc Austin to create a custom illustration suite as part of their rebrand for Apple Moving. The Redroc team streamlined a scattered identity into a bold, cohesive brand system, complete with a refreshed logo, striking color palette, and an entirely rebuilt website that prioritized UX and put the customer in the driver’s seat.

To bring personality and warmth to the new brand, they incorporated custom illustrations in place of stock photography. Enter me! Under the thoughtful direction of their art director, I illustrated 17 unique pieces, each tailored to reflect the copy it accompanied. I used brushes to create a loose, doodle-inspired style that added a hand-drawn, approachable feel to the visual language while maintaining the adaptability of vector illustrations.