Playful Social & PR Design for Felix Pet Insurance
Felix entered a crowded pet insurance market with one thing no one else had: a laser focus on cats and the people who adore them. Social design was the best way to help them stand out, so we brought their friendly, playful, and delightfully cat-centric personality to life. From quirky illustrations to match the cheeky copy, every post was crafted to channel the charisma of our curious Felix. By infusing each design with feline charm, mischief and using their bold color palette, Felix’s social presence became more than marketing—it became a space where cat parents felt seen, understood, and entertained.
Attention: Designs shown below are for illustrative purposes only and do not represent current insurance offerings, terms, or coverage. Please visit felixcatinsurance.com for complete and current information.
Animation, Illustration, & Socail
Design Collab
Ren Parks
Content strategy & copy
Elizabeth Caputo
Brand Awareness Campaign
Cat Dad
Felix Cat Insurance is dedicated to supporting the unique needs of cats and their owners. With fewer than 1% of cats insured in the U.S., the brand saw an opportunity to spark awareness through a campaign built specifically for modern cat parents, especially the growing number of male cat adopters.
To connect with this audience ahead of Father’s Day, we launched a limited-edition Cat Dad Hoodie featuring a built-in pouch for cats. All proceeds benefited a feline-focused nonprofit, and the campaign helped grow awareness and build community through social media, influencer partnerships, PR, and lifestyle content.
"We designed the hoodie and led brand direction across all visual touchpoints, ensuring cohesion on the Shopify microsite, PR assets, social content, and product photography. Collaborating with the team and vendors, production was aligned with brand standards, lifestyle imagery was captured, and a TikTok featuring a cat was produced to drive authentic, creator-led engagement.
The campaign exceeded all goals, earning 1.6B media impressions, a 16.5% increase in social following, national media coverage, and a nomination for a PRWeek Award recognizing excellence in brand campaigns.
