Welcome to Camp Figo!
To help pet parents prepare for the unique risks of summer, we launched Camp Figo, a playful, safety-focused email and content series. The campaign invited pet owners to “pack their pet’s imaginary backpack” and join a virtual summer camp, where they’d go through safety 101 ‘sessions’ with expert tips on topics like plant hazards, heat protection, and water safety. Each completed course earned pets a custom-designed merit badge, building a sense of fun and achievement.
Deliverables included a landing page, merit badge illustrations, course graphics, and email designs—all crafted to blend Figo’s signature charm with practical, easy-to-follow guidance. The campaign turned seasonal safety tips into a shareable, interactive experience that informed pet parents and drove insurance quotes.
Figo Summer Safety 101
Social Posts
Emails & Ads
New Leash on Love
The New Leash on Love campaign celebrates the most consistent relationship in our lives: our pets. While modern dating feels more disconnected than ever, we posed a better match—the one curled up next to you. Timed around National Love Your Pet Day, the campaign featured a giveaway with three pet-themed prizes: a luxury getaway, a dinner for two, and a pet shopping spree.
The true magic of the campaign? Playful, dating app-inspired copy reimagining pet love as the ultimate love story: loyal, unconditional, and red flag free. To drive engagement and giveaway entries, the team crafted a mix of playful social posts, a targeted ad set, and a dedicated landing page that captured attention and excitement. After all, who could resist spoiling their perfect match?
Emails & Ads
Don’t Wait
Don’t Wait was a cheeky, bold holiday campaign designed to encourage pet parents to get insurance before their furry troublemakers caused chaos. With mischievous pet illustrations mid-heist and playful copy, the campaign blended humor with urgency, making it highly shareable. The design assets included social media posts, digital ads, an email journey, a landing page, and an infographic packed with stress-free holiday tips for pet owners.
