Whimsical Marketing Design for Figo Pet Insurance
As the lead in-house designer at Figo Pet Insurance, I bring the brand to life across a variety of platforms—from eye-catching social media content and blog visuals to email campaigns, digital ads, landing pages, and PR initiatives. My focus is on maintaining a cohesive voice and look across all touchpoints while continually evolving the brand’s identity.
My role isn’t just about preserving the brand’s established look; it’s about evolving it while keeping its whimsical essence intact. At the heart of Figo’s identity are its playful color palette and unique illustration style, which I continually expand by designing fresh, distinctive artwork that reinforces and elevates the brand’s personality. The focus is always on creating visually striking designs that do more than grab attention—they drive engagement and traffic. Each project is crafted with intention, ensuring it connects with our audience and amplifies the brand’s presence across all platforms.
Art direction, ads, social, blog, print, illustration, & web
Content strategy & copy
Jack Felker & Liz Caputo
Evergreen Ad Library
Figo’s brand is centered around highlighting the unique bond between pets and their owners, and we ensure this message is at the core of every asset, both in design and voice. Whether working on large-scale campaigns or creating evergreen ads, each piece is crafted to showcase our coverage while celebrating the joy of pet ownership.
Social & Blog Design
Designing for social media and blog content is a blast—it’s where the team really gets to have fun. Figo's lively, empathetic voice shines through in every piece, with visuals that connect and resonate. From vibrant illustrated posts to engaging breed guides, we infuse each design with personality and energy, making Figo stand out from other pet insurance companies.
Blog Series
The Good, the Bad, and the Ugly Breed Guides
The Good, the Bad, and the Ugly Breed Guide series offers a humorous look at the personalities, common health concerns, and histories of some of the most popular dog breeds. To complement the series, we created a playful collection of dog illustrations and quirky items, each designed to highlight the unique characteristics of every breed in a fun, engaging way.
Dalmatian • French Bulldog • Pugs • Rottweiler • Siberian Husky • Vizsla
Blog Series
Puptuals: Let Figo Help You Plan the Ultimate Pet-Friendly Wedding
Illustrated ads created to add a dash of whimsy to Figo’s Puptuals blog series, which explores the many ways you can include your furry friends in your wedding day. From curating the perfect pet-friendly registry to soothing an anxious pup and incorporating them into your proposal, Figo has got you covered. These visuals broke free from the sea of boring stock photos, grabbing attention and inviting soon-to-be-wed pet lovers to interact with the brand.
