Whimsical Marketing Design for Figo
As the lead in-house designer at Figo Pet Insurance, I bring the brand to life across a variety of platforms, from eye-catching social media content and blog visuals to email campaigns, digital ads, landing pages, and PR initiatives. I focus on maintaining a cohesive voice and look across all touchpoints while continually evolving the brand’s identity.
My role isn’t just about preserving the brand’s established look; it’s about evolving it while keeping its whimsical essence intact. At the heart of Figo’s identity are its playful color palette and distinctive illustration style, which I expand with fresh artwork that reinforces and elevates the brand’s personality. The goal is always to create visually striking designs that do more than grab attention; they drive engagement and traffic, connect with our audience, and amplify the brand’s presence across every platform.
Attention: Designs shown below are for illustrative purposes only and do not represent current insurance offerings, terms, or coverage. Please visit figopetinsurance.com for complete and current information.
Art direction, ads, social, blog, print, illustration, & web
Content strategy & copy
Jack Felker & Liz Caputo
Video
Ben Hawkins
Evergreen Ad Design
Figo’s brand is centered around highlighting the unique bond between pets and their owners, and we ensure this message is at the core of every asset, both in design and voice. Whether working on large-scale campaigns or creating evergreen ads, each piece is crafted to showcase our coverage while celebrating the joy of pet ownership.
Email Design
Social & Blog Design
Designing for social media and blog content at Figo means creating work that’s engaging, on-brand, and built to perform. From illustrated posts to breed guides, each piece is crafted to connect with our audience and stand out in the pet insurance space. I also illustrate and animate custom branded GIFs for Instagram Stories, adding interactive, shareable elements that boost engagement.
Blog Series
The Good, the Bad, and the Ugly
The Good, the Bad, and the Ugly Breed Guide series offers a humorous look at the personalities, common health concerns, and histories of some of the most popular dog breeds. To complement the series, we created a playful collection of dog illustrations and quirky items, each designed to highlight the unique characteristics of every breed in a fun, engaging way.
Blog Series
Puptuals: Let Figo Help You Plan the Ultimate Pet-Friendly Wedding
Illustrated ads created to add a dash of whimsy to Figo’s Puptuals blog series, which explores the many ways you can include your furry friends in your wedding day. From curating the perfect pet-friendly registry to soothing an anxious pup and incorporating them into your proposal, Figo has got you covered. These visuals broke free from the sea of boring stock photos, grabbing attention and inviting soon-to-be-wed pet lovers to interact with the brand.
