Blog Series

Puptuals: Let Figo Help You Plan the Ultimate Pet-Friendly Wedding

Illustrated ads created to add a dash of whimsy to Figo’s Puptuals blog series, which explores the many ways you can include your furry friends in your wedding day. From curating the perfect pet-friendly registry to soothing an anxious pup and incorporating them into your proposal, Figo has got you covered. These visuals broke free from the sea of boring stock photos, grabbing attention and inviting soon-to-be-wed pet lovers to interact with the brand.

50/50 Image Text

Introduce your brand

My day-to-day role centers around stewarding and evolving Figo’s brand identity, ensuring new assets feel fresh while maintaining its whimsical, pet-loving charm. I own the evolution of Figo’s illustration and visual asset library, a key element of the brand’s personality. I collaborate closely with internal email, web development, and social teams. This includes designing and building landing pages for Contentful, creating wireframes for new pages and content blocks, and working closely with developers to bring them to life.  I lead the as well as partners, agencies, and production vendors.

Three Equal Columns

We elevated Zola’s Advice section through a blend of strategic content planning and thoughtfully designed graphics. Each piece was crafted to serve both SEO goals and visual storytelling.

From keyword-informed topics and top funnel guides to custom illustrations, photo-based graphics, and printable assets that brought the content to life. These design-forward, search-optimized resources not only resonated with readers but also strengthened engagement, visibility, and backlink growth across the wedding space. The result was a cohesive content hub that felt as inspiring and polished as the Zola brand itself.

We elevated Zola’s Advice section through a blend of strategic content planning and thoughtfully designed graphics. Each piece was crafted to serve both SEO goals and visual storytelling.

From keyword-informed topics and top funnel guides to custom illustrations, photo-based graphics, and printable assets that brought the content to life. These design-forward, search-optimized resources not only resonated with readers but also strengthened engagement, visibility, and backlink growth across the wedding space. The result was a cohesive content hub that felt as inspiring and polished as the Zola brand itself.

We elevated Zola’s Advice section through a blend of strategic content planning and thoughtfully designed graphics. Each piece was crafted to serve both SEO goals and visual storytelling.

From keyword-informed topics and top funnel guides to custom illustrations, photo-based graphics, and printable assets that brought the content to life. These design-forward, search-optimized resources not only resonated with readers but also strengthened engagement, visibility, and backlink growth across the wedding space. The result was a cohesive content hub that felt as inspiring and polished as the Zola brand itself.

  • Design All Sorts

  • Illustration

  • Surface Pattern

  • Art Direction

  • Social & Blog

  • Packaging & Print

  • Motion & Animation

  • Photo Styling

  • Drop Me a Line

    You can find my project inquiry form here. This is your moment to shine. Tell me everything, and I mean everything, so I can truly understand your needs. After all, a logo isn't just a symbol—it's the embodiment of your brand's essence. And an illustration's narrative speaks volumes. Your website is about impact, not just aesthetics.

    When your inquiry lands in my inbox, I'll delve into project details and get back to you as soon as I can. If the stars align, and if you and your project feel like a good fit, we'll move forward to the next step!

  • Securing your Spot

    No. 02

    It’s time to conquer the dreaded admin (insert thunder noises.) After we've sorted through all the nitty-gritty of the project, I'll shoot over a contract and the first invoice. Once payment's in, consider your spot locked and loaded in my project queue.

  • Setting the Stage

    No. 03

    Next up, I'll send over any necessary questionnaires, pre-project materials, and a folder for gathering assets I need to get going. This ensures a smooth transition into work mode when the time comes. The length of time between first payment and design start time vary based on my project queue.

  • Design & Revise

    No. 04

    Time to get this show on the road! Once we've got the vibe of your project locked in, that's when the real fun begins! This is where the paths really start to diverge based on the type of project. My aim is always to make sure we are aligned and that we go through the process as seamlessly as possible. And together, we’ll refine until everything is golden.

  • Crossing the Finish Line!

    No. 05

    Now, it’s almost time to release your project into the world and watch all of the sales and compliments come rolling in! Once the designs are finalized, I'll send the final invoice. After payment, you'll get the files in an organized folder. I see every project through from concept to grand debut. So, if you're implementing your final deliverables and find yourself needing any assistance, have a question, or a quick file change, feel free to reach out!

The Nitty Gritty

  • Sales Pitch

    I’m a designer and illustrator with a knack for bold visual storytelling, thoughtful brand building, and data-driven design. Experienced across print, digital, and everything in between, I create work that’s both eye-catching and effective. From charming pet brands and floral-forward blog content to trend-driven party goods, I bring clarity, charm, and strategy to every project. I’ve crafted cross-platform marketing campaigns that drive engagement, styled scroll-stopping shoots, and developed trend-forward goods that feel as polished as they are personality-packed. Whether shaping country-wide partnership campaigns in-house or creating whimsical content in an agency setting, I bring a strategic, audience-first mindset that always stays true to the brand.

  • Specialties

    305% – Increase in traffic value to /Resources in 6 months

    493%

    Increase in organic traffic to /Resources in 6 months

    268%

    Increase in organic keywords to /Resources in 6 months

    1,100+

    • • Links to /Resources

  • Expertise

    • Cross-functional collaboration across teams
    • Marketing campaign design that translates business goals into visuals
    • Audience-based, strategy-driven design, and storytelling
    • Trend forecasting, strategic problem-solving, and creative direction
    • Visual communication and presentation of creative strategy
    • Detail-oriented, organized, fast, and adaptive workflow
    • Navigating stakeholder goals and feedback
    • Deadline-driven project management for D2C and B2B audiences

  • Tools

    Creative: Adobe Creative Suite, Canva, and Figma

    Web, Email & Content: Contentful, Salesforce Marketing Cloud, Stripo, Shopify, and Squarespace

    Project Management: Asana, Basecamp, Monday.com

    Productivity: Google Workspace, Microsoft Office Suite, Notion, Slack

  • Industries Served

    Agency and in-house clients across D2C and B2B, including bakeries, book publishers, children’s clothing, filmmakers, florists, greeting cards, interior designers, marketing firms, party paper goods, pet insurance, photographers, small businesses, tech, travel, the wedding industry, and wine & liquor hard goods.

Playful Marketing Design for Figo Pet Insurance

As the lead in-house designer at Figo Pet Insurance, I bring the brand to life across a variety of platforms—from eye-catching social media content and blog visuals to email campaigns, digital ads, landing pages, and PR initiatives. My focus is on maintaining a cohesive voice and look across all touchpoints while continually evolving the brand’s identity.

My role isn’t just about preserving the brand’s established look; it’s about evolving it while keeping its whimsical essence intact. At the heart of Figo’s identity are its playful color palette and unique illustration style, which I continually expand by designing fresh, distinctive artwork that reinforces and elevates the brand’s personality. The focus is always on creating visually striking designs that do more than grab attention—they drive engagement and traffic. Each project is crafted with intention, ensuring it connects with our audience and amplifies the brand’s presence across all platforms.

Art direction, ads, campaigns, social, blog, print, illustration, & web

Content strategy & copy
Jack Felker & Liz Caputo

Figo brand
Someoddpilot

3 star

Shelby Warwood Studio

Creative studio for the romantics, the rebels, and the color-obsessed, serving vintage charm, and a little mischief.

Shelby Warwood Studio

Creative studio for the romantics, the rebels, and the color-obsessed, serving vintage charm, and a little mischief.

The Heartbeat
of My Work

No. 01

Rooted in Whimsy:

Design should spark joy and surprise—because a little magic goes a long way.Design should spark joy and surprise—because a little magic goes a long way.

No. 02

A Dash of Nostalgia:

A little bit vintage, a little bit now—always the sweet spot.

No. 03

Bold & Bright:

Fearless color and daring design—because standing out is way more fun than blending in.

No. 04

Effortless Sophistication:

Always look like you threw it on, even if you didn’t.

No. 05

Work Hard and Be Nice:

Great design comes from hard work and good vibes.