To help pet parents prepare for the unique risks of summer, we launched Camp Figo, a playful, safety-focused email and content series. The campaign invited pet owners to “pack their pet’s imaginary backpack” and join a virtual summer camp, where they’d go through safety 101 ‘sessions’ with expert tips on topics like plant hazards, heat protection, and water safety. Each completed course earned pets a custom-designed merit badge, building a sense of fun and achievement.

The campaign included a dedicated landing page, merit badge illustrations, informational social graphics, and email designs, all crafted to blend Figo’s signature charm with practical summer safety guidance. By turning seasonal safety tips into a shareable, interactive experience, the campaign engaged pet parents, reinforced brand trust, and encouraged conversions.

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This spring campaign celebrated the most loyal relationship in our lives: our pets. Timed to National Love Your Pet Day, it reimagined pet love as the ultimate romance, loyal, unconditional, and red flag free, while inviting pet parents to enter a giveaway with prizes like a luxury getaway, dinner for two, and a pet shopping spree.

The true magic of the campaign? Playful, dating app-inspired copy reimagining pet love as the ultimate love story: loyal, unconditional, and red flag free. To drive engagement and giveaway entries, the team crafted a mix of playful social posts, a targeted ad set, and a dedicated landing page that captured attention and excitement. After all, who could resist spoiling their perfect match?

The campaign drew 690 entries, over 400 landing page visits, and earned 3 press placements plus 570 pickups, reaching a potential audience of 207.8M through outlets like AP News, Yahoo! Finance, and KTLA. Social posts drove nearly 4K engagements and grew the follower base, tripling engagement benchmarks from past campaigns.

Holiday Heist Insurance was a cheeky campaign encouraging pet parents to get coverage before their furry troublemakers caused chaos. With mischievous illustrations and playful copy, it blended humor with urgency, spotlighting a relatable problem—64% of pets swipe snacks, sometimes entire holiday meals. Multi-channel creative turned chaos into comedy, sparking engagement and keeping the brand top of mind through the holidays.

The multichannel rollout included social media posts, digital ads, an email journey, a landing page, and an infographic packed with stress-free holiday tips. We also launched a Thanksgiving giveaway, leaning into the uptick of holiday food theft, gifting 100 winners each a $50 “replacement turkey” gift card. Our ads featured headlines like “Protect Your Turkey from Furry Thieves” paired with images of pets mid-heist. These ads drove traffic to a holiday-themed landing page, where users could learn more about food theft, enter the giveaway and begin their quote.

By re-engaging old leads to capture new pet owners, the campaign generated over 10K entries, 953 organic visits, and 460 quotes. It earned press coverage in outlets like Trend Hunter, PRWeek, CampaignUS, and Business Insurance. On social, it sparked 3.3K likes, 1.7K comments, and 532 shares, more than double our average giveaway engagement, totaling 13K interactions overall. The playful humor resonated with pet parents, making the campaign both memorable and highly shareable.