Figo Pet Insurance
Integrated Marketing Campaigns
Each quarter, I bring to life themed, full-funnel marketing campaigns that span every platform—including ads, emails, social, web, and more. Partnering closely with Figo’s creative and brand leads, I contribute to early brainstorming and visual direction, ensuring each campaign tells a cohesive story while keeping Figo’s playful, pet-loving personality at the forefront. From initial drafts to fully executed assets, I design and build every element needed to carry a campaign seamlessly across channels, creating engaging, on-brand experiences that drive connection and performance. Using campaign data and engagement metrics to reflect and inform creative decisions, our team has reached potential audiences of over 207.8 million and inspired tens of thousands of giveaway entries and interactions.
Attention: Designs shown below are for illustrative purposes only and do not represent current insurance offerings, terms, or coverage. Please visit figopetinsurance.com for complete and current information.
My Role
Visual ideation & direction
Ad & campaign design
Email design
Blog graphic & infographic design
Social design
Landing page design
Tools used
Creative: Illustrator, Photoshop, Express, After Effects, & Figma
Web & Email: Contentful & SFMC
Credits
Team: In-house at IPG
Content Strategy: Elizabeth Caputo
Copy: Elizabeth Caputo & Jack Felker
Welcome to Camp Figo #Campaign#| CAMPAIGN To help pet parents prepare for the unique risks of summer, we launched Camp Figo, a playful, safety-focused email and content series. The campaign invited pet owners to “pack their pet’s imaginary backpack” and join a virtual summer camp, where they’d go through safety 101 ‘sessions’ with expert tips on topics like plant hazards, heat protection, and water safety. Each completed course earned pets a custom-designed merit badge, building a sense of fun and achievement.
Welcome to Camp Figo#Launch#|Launch The campaign included a dedicated landing page, merit badge illustrations, informational social graphics, and email designs, all crafted to blend Figo’s signature charm with practical summer safety guidance. By turning seasonal safety tips into a shareable, interactive experience, the campaign engaged pet parents, reinforced brand trust, and encouraged conversions.
Welcome to Camp Figo#Outcome#| Outcome Coming soon!
New Leash on Love#Campaign#|Campaign This spring campaign celebrated the most loyal relationship in our lives: our pets. Timed to National Love Your Pet Day, it reimagined pet love as the ultimate romance, loyal, unconditional, and red flag free, while inviting pet parents to enter a giveaway with prizes like a luxury getaway, dinner for two, and a pet shopping spree.
New Leash on Love#Launch#| Launch The true magic of the campaign? Playful, dating app-inspired copy reimagining pet love as the ultimate love story: loyal, unconditional, and red flag free. To drive engagement and giveaway entries, the team crafted a mix of playful social posts, a targeted ad set, and a dedicated landing page that captured attention and excitement. After all, who could resist spoiling their perfect match?
New Leash on Love#Outcome#|Outcome The campaign drew 690 entries, over 400 landing page visits, and earned 3 press placements plus 570 pickups, reaching a potential audience of 207.8M through outlets like AP News, Yahoo! Finance, and KTLA. Social posts drove nearly 4K engagements and grew the follower base, tripling engagement benchmarks from past campaigns.
Holiday Heist Insurance #Campaign#|Campaign Holiday Heist Insurance was a cheeky campaign encouraging pet parents to get coverage before their furry troublemakers caused chaos. With mischievous illustrations and playful copy, it blended humor with urgency, spotlighting a relatable problem—64% of pets swipe snacks, sometimes entire holiday meals. Multi-channel creative turned chaos into comedy, sparking engagement and keeping the brand top of mind through the holidays.
Holiday Heist Insurance #Launch#|Launch The multichannel rollout included social media posts, digital ads, an email journey, a landing page, and an infographic packed with stress-free holiday tips. We also launched a Thanksgiving giveaway, leaning into the uptick of holiday food theft, gifting 100 winners each a $50 “replacement turkey” gift card. Our ads featured headlines like “Protect Your Turkey from Furry Thieves” paired with images of pets mid-heist. These ads drove traffic to a holiday-themed landing page, where users could learn more about food theft, enter the giveaway and begin their quote.
Holiday Heist Insurance #Outcome#| Outcome By re-engaging old leads to capture new pet owners, the campaign generated over 10K entries, 953 organic visits, and 460 quotes. It earned press coverage in outlets like Trend Hunter, PRWeek, CampaignUS, and Business Insurance. On social, it sparked 3.3K likes, 1.7K comments, and 532 shares, more than double our average giveaway engagement, totaling 13K interactions overall. The playful humor resonated with pet parents, making the campaign both memorable and highly shareable.
