Overview

Felix entered a crowded pet insurance market with one thing no one else had: a laser focus on cats and the people who adore them.

Social design was the best way to help them stand out, so we brought their friendly, playful, and delightfully cat-centric personality to life. From quirky illustrations to match the cheeky copy, every post was crafted to channel the charisma of our curious Felix. By infusing each design with feline charm, mischief and using their bold color palette, Felix’s social presence became more than marketing—it became a space where cat parents felt seen, understood, and entertained.

Attention: Designs shown below are for illustrative purposes only and do not represent current insurance offerings, terms, or coverage. Please visit felixcatinsurance.com for complete and current information.