Playful Social & PR Design for Felix Pet Insurance
Felix entered a crowded pet insurance market with one thing no one else had: a laser focus on cats and the people who adore them. Social design was the best way to help them stand out, so we brought their friendly, playful, and delightfully cat-centric personality to life. From quirky illustrations to match the cheeky copy, every post was crafted to channel the charisma of our curious Felix. By infusing each design with feline charm, mischief and using their bold color palette, Felix’s social presence became more than marketing—it became a space where cat parents felt seen, understood, and entertained.
Attention: Designs shown below are for illustrative purposes only and do not represent current insurance offerings, terms, or coverage. Please visit felixcatinsurance.com for complete and current information.
Animation, Illustration, PR, & Social
Design Collab
Ren Parks
Content strategy & copy
Elizabeth Caputo
Brand Awareness Campaign
Cat Dad Hoodie
The campaign exceeded all goals, earning 1.6B media impressions, a 16.5% increase in social following, national media coverage, and a nomination for a PRWeek Award recognizing excellence in brand campaigns.
Felix Cat Insurance aimed to raise awareness among modern cat parents, especially male adopters, with fewer than 1% of U.S. cats insured. Ahead of Father’s Day, we launched a limited-edition Cat Dad Hoodie with a built-in cat pouch, donating all proceeds to a feline nonprofit. The campaign drove awareness and engagement through social media, influencer partnerships, PR, and lifestyle content.
We designed the hoodie and led brand direction across all visual touchpoints, ensuring cohesion on the Shopify microsite, PR assets, social content, and product photography. Collaborating with the team and vendors, production was aligned with brand standards, lifestyle imagery was captured, and a TikTok featuring a cat was produced to drive authentic, creator-led engagement.
♥ Our campaign took home Gold Honor in the Insurance category, right behind State Farm and was also named a Finalist in the Pet category at the 2023 Shorty Awards Link →
