woman walking with figo branded tote bag that says made by pet people, for pet people

Whimsical Marketing Design for Figo

Overview

As the lead in-house marketing and brand designer for Figo Pet Insurance, I bring the brand to life across every platform, from digital ads, emails, and landing pages to social posts, blog visuals, and PR initiatives.

Working alongside the creative and brand leads, I contribute to brainstorming and concepting, shaping the visual direction and ensuring strategic messaging will be clearly highlighted in the final deliverables. I then design and execute all creative assets end-to-end, making sure they are on-brand, meet stakeholder objectives, and drive the intended result. My day-to-day role centers around stewarding and evolving Figo’s brand identity, ensuring new assets feel fresh while maintaining its whimsical, pet-loving charm. I oversee the evolution of Figo’s illustration and visual asset library, a key pillar of the brand’s personality, and collaborate closely with internal teams across email, web development, and social. This includes designing and building landing pages in Contentful, creating wireframes for new page and content block designs, and partnering with developers to bring them to life.

Attention: Designs shown below are for illustrative purposes only and do not represent current insurance offerings, terms, or coverage. Please visit figopetinsurance.com for complete and current information.

My Role

Art direction
Ad design
Email design
Blog graphic design
Social design
Print & deck design

Credits
In-house creative team at IPG
Content strategy & copy: Lizz Caputo

Industry
B2B & D2C, Pet Insurance

Evergreen Ad Design

Figo’s brand is centered around highlighting the unique bond between pets and their owners, and we ensure this message is at the core of every asset, both in design and voice. Whether working on large-scale campaigns or creating evergreen ads, each piece is crafted to showcase our coverage while celebrating the joy of pet ownership.

Email Design

Designing Figo’s welcome and quote drip emails meant designing the first impression, the moment a customer decides whether this brand feels trustworthy, warm, and worth sticking with.

I led the visual direction for these campaigns, blending illustration, photography, and clear, relevant information to guide customers from curiosity to confidence. Each email was crafted to feel friendly but informed, balancing emotional storytelling with practical pet-parent details to define how Figo shows up in inboxes as thoughtful, human, and reassuring, with a visual language that makes insurance feel a little less intimidating and a lot more approachable.

Blog & Social Design

Designing for social media and blog content at Figo means creating work that’s engaging, on-brand, and built to perform. From illustrated posts to breed guides, each piece is crafted to connect with our audience and stand out in the pet insurance space. I also illustrate and animate custom branded GIFs for Instagram Stories, adding interactive, shareable elements that boost engagement.