Overview

As the lead in-house marketing and brand designer for Figo Pet Insurance, I bring the brand to life across every platform, from digital ads, emails, and landing pages to social posts, blog visuals, and PR initiatives.

Working alongside the creative and brand leads, I contribute to brainstorming and concepting, shaping the visual direction and ensuring strategic messaging will be clearly highlighted in the final deliverables. I then design and execute all creative assets end-to-end, making sure they are on-brand, meet stakeholder objectives, and drive the intended result. My day-to-day role centers around stewarding and evolving Figo’s brand identity, ensuring new assets feel fresh while maintaining its whimsical, pet-loving charm. I oversee the evolution of Figo’s illustration and visual asset library, a key pillar of the brand’s personality, and collaborate closely with internal teams across email, web development, and social. This includes designing and building landing pages in Contentful, creating wireframes for new page and content block designs, and partnering with developers to bring them to life. 

Attention: Designs shown below are for illustrative purposes only and do not represent current insurance offerings, terms, or coverage. Please visit figopetinsurance.com for complete and current information.