Feminine Floral Blog Graphics & Printables
Overview
I designed visually engaging, floral-inspired assets for FTD’s blog that transformed traditional content into editorial-style, shareable resources.
From lush photography and soft palettes to elegant typography and layered layouts, each infographic and visual paired seamlessly with articles on care tips, gifting, and seasonal planting, making complex information both beautiful and easy to consume. These design-forward assets were part of a broader content strategy combining SEO-driven storytelling with top- and middle-funnel content to drive traffic, conversions, and brand awareness. The approach generated measurable results, doubling year-over-year traffic, delivering a 139% increase in organic traffic to FTD.com over 3.5 years, a 68,973% increase in blog traffic, a 95% lift in blog traffic in the past year, and securing high-tier organic placements in Smithsonian Magazine, Wikihow, and The Balance.
My Role
Art direction
Editorial collage & illustration
Blog post images
Infographics & printables
Credits
Client: FTD
SEO & Content: Siege Media
Industry
B2C, Floral eCommerce
The Strategy
FTD, a premier online floral and gifting company, has been connecting people through flowers for over a century.
Despite its strong heritage and vast florist network enabling local same-day and next-day delivery, its digital presence had started to lag behind its legacy. Stagnant web traffic and an underperforming blog meant FTD wasn’t capturing its full online potential in an increasingly competitive market. The brand needed a revitalized content strategy to drive visibility, engagement, and growth.
The Outcome
To reinvigorate FTD’s online presence, we developed a full-funnel content strategy designed to boost organic performance and authority.
This included top and middle funnel search-driven articles to attract qualified traffic, along with highly shareable, linkable content tailored to FTD’s key verticals such as entertaining, weddings, and gifting. Our in-house photography and video added a distinctive, elevated look that helped the brand stand out across channels.
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$0 to $365,824 monthly traffic value increase
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68973% increase in organic traffic to /blog/ in 3.5 years
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95% increase in organic traffic to /blog/ In past year
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1100+ links generated
Mood Board Infographics
Goodbye Bar Cart, Hello Bar Dresser
Move over bar cart and say “hello” to the bar dresser. Learn all about the new entertaining trend in our helpful styling and organization guide. Blog Post→
Mirror Affirmations & Wavy Mirror Style Ideas
Mirror affirmations are an easy way to replenish the self-love pot we all need to keep full. If you need some assistance in the personal growth department, mirror affirmations can be a useful tool to boost your mindset and self-confidence. Find trendy mirror inspiration for your home to use for your manifestation moments. Style your wavy mirror with any flower arrangement and repeat your mantra in style. Blog Post→
Indoor Plants for Your Personal Oasis
Indoor plants have become more than just decor—they boost creativity, purify the air, and bring life to any space. From bold statement greens to cascading vines, I design blog content that blends inspiration with visual appeal, crafting engaging layouts that enhance storytelling and style. Blog Post→
Illustrated Infographics
