Clean & Colorful Branding for Stevi’s Cookies
Overview
Refreshing Stevi’s Cookie brand began with a clear intention: give her business an identity that feels joyful, personal, and unmistakably her own.
The visual direction needed to capture the charm and whimsy of her cookies while still feeling polished and professional, reflecting the level of artistry behind every batch. From the very first glance, the brand was meant to spark joy and welcome customers into a world filled with color, celebration, and creativity.
The final identity system came to life through a new logo, submark, business card, custom tissue paper patterns, and an illustrated postcard designed to leave a memorable impression and tie the full experience together.
My Role
Art direction
Branding
Illustration
Packaging & print design
Credits
Client: Stevi’s Cookies
Industry
Consumer Packaged Goods
Objective
Develop a brand identity that evokes immediate joy and feels welcoming, personal, and true to the baker’s craft.
The goal was to create a system that celebrates creativity and elevates special occasions while resonating with a core audience of women in their 30s and 40s who value products that are both visually striking and genuinely delicious. These customers seek thoughtful details and the feeling of receiving something made just for them. The objective was to build a cohesive, imaginative brand that highlights beauty, craft, and connection across every touchpoint.
MOOD
Simple
Fun
Colorful
Professional
The packaging was designed to showcase and deliver Stevi’s cookies with a touch of whimsy.
Patterned tissue paper and a playful illustrated postcard turned each unboxing into a small celebration, making every detail feel personal and thoughtful. The goal was to create a cohesive, imaginative packaging system that reflects the brand’s charm and elevates the experience of opening her beautifully crafted cookies.
